Program Timeline
From jump ball to the buzzer
The clock is the buzzer. No overtime. Here's how the challenge runs, end to end. Completed phases are dimmed.
Webinar invites
Accepted teams will receive a Microsoft Teams invite from us for each of their webinars.
Recruit
17 Aug – 7 Sep
Announce
Challenge goes live. Anyone can enter.Register
Sign up your team and pick a category.Confirm
Program team reviews and approves entries.Coach
8–11 Sep
Opening Webinar
Webinar: Brand Visibility
Webinar: Customer Engagement
Webinar: Content Supply Chain
Build
14–25 Sep
Demo build
Build and rehearse against the 5-minute clock.Closing webinar
Final tips before you lock it in.Submit
Deadline 28 Sep
Demo submission
Lock in your real, working demo via the Upload page.Judge
29 Sep – 2 Oct
Review & shortlist finalists
Judge
5–9 Oct
Panel demo (virtual, recorded)
Finale
12 Oct