Program Timeline
From jump ball to the buzzer
The clock is the buzzer. No overtime. Here's how the challenge runs, end to end. Completed phases are dimmed.
Webinars available on demand
All webinars are now available for streaming on demand — watch them anytime below.
Recruit
17 Aug – 7 Sep
Completed
Announce
Challenge goes live. Anyone can enter.Register
Sign up your team and pick a category.Confirm
Program team reviews and approves entries.Coach
8–11 Sep
Completed
Opening Webinar
Recording soon
Webinar: Brand Visibility
Recording soon
Webinar: Customer Engagement
Recording soon
Webinar: Content Supply Chain
Recording soon
Build
14–25 Sep
Completed
Demo build
Build and rehearse against the 5-minute clock.Closing webinar
Final tips before you lock it in.Submit
Deadline 28 Sep
Completed
Demo submission
Lock in your real, working demo via the Upload page.Judge
29 Sep – 2 Oct
Completed
Review & shortlist finalists
Judge
5–9 Oct
Completed
Panel demo (virtual, recorded)
Finale
12 Oct
Completed