Program Timeline
From kickoff to the buzzer
The clock is the buzzer. No overtime. Here's how the challenge runs, end to end. Completed phases are dimmed.
Recruit
3–14 Aug
Announce
Challenge goes live. Anyone can enter.Register
Sign up your team and pick a category.Confirm
Program team reviews and approves entries.Coach
17–21 Aug
Opening Webinar
Webinar: Brand Activation
Webinar: Customer Engagement
Webinar: Content Supply Chain
Build
24 Aug–4 Sep
Demo build
Build and rehearse against the 5-minute clock.Closing webinar
Final tips before you lock it in.Submit
Deadline 7 Sep
Demo submission
Lock in your real, working demo via the Upload page.Judge
8–11 Sep
Review & shortlist finalists
Panel demo (virtual, recorded)
Finale
14 Sep