Schedule update:The webinars have been pushed forward one week — Coach is now 8–11 Sep.
Content & Resources

Everything you need to build

Webinar recordings, templates, brand assets, and program docs shared throughout the challenge, all in one place.

Courtside Coaching

Enablement webinars

One pillar webinar per category during the Enable week. Recordings are posted here after each session. Check back if you miss one live.
Jump ball

Opening webinar

8 Sep 2026

Welcome, rules of the game, and how to land the buzzer-beater demo.
Recording soon
Pillar 01

Customer Engagement

9 Sep 2026

Deepening how customers connect and stay: journeys, personalization, and the engagement plays that land.
Recording soon
Pillar 02

Brand Visibility

10 Sep 2026

Bringing the brand to life with Adobe: activation patterns, live-demo hooks, and the moments that make a room react.
Recording soon
Pillar 03

Content Supply Chain

11 Sep 2026

Streamlining how content is created, managed, and delivered: the workflow wins worth demoing.
Recording soon
FAQ

Quick answers

Who can enter?

Any partner team. Register up to four people, pick a category, and you're on the clock. Every entry goes through an approval process — once you're approved, you're in and ready to participate.

I don't have a sandbox environment to set up a demo. What do I do?

Register first, then email aepemeapartners@adobe.com with your team name, demo idea, and what sandbox access you need. The program team will review and follow up on provisioning.

How long can the demo be?

Five minutes, hard cap. The clock is the buzzer; no overtime. Shorter and sharper always beats longer.

Does it have to be a real, working demo?

Yes. Live, working solutions only. No mockups, slideware, or “imagine if.” One genuine moment of impact is the whole game.

How do we submit?

When the submission window opens you'll upload your demo (file or link) from the Upload page. You'll get a confirmation once it's in.

When are winners announced?

After judging wraps, finalists and the three category winners are published on the Demo Gallery.
Still stuck?

The program team has your back

Can't find what you need, or have a question about your build? Reach out and we'll get you unblocked.

Email the program teamRegister your team