The Demo ChallengeBuild it. Show it.
Build it. Show it.
Win it, before the buzzer.
A live demo built around one decisive moment: the shot at the final buzzer. Deliver a real, working demo in 5 minutes or less that lands one unforgettable moment of impact.
What It Is
One demo. One shot. Real impact.
Open fast, cut the setup friction, and engineer one clear “wow”: the shot at 0.0 on the clock.Rule 01
Real demo only
A live, working solution. No mockups, slideware, or “imagine if.”
Rule 02
5 minutes max
Hard cap. The clock is the buzzer. No overtime.
Rule 03
Impact is the score
One jaw-drop beats ten nice-to-haves.
Why Join
More than a competition
Trophy Case
Prizes and a trophy for the top demos in each category.
Slam Dunk Demo
Walk away with a ready-made, Adobe-approved demo you can reuse.
Courtside Coaching
Pillar webinars and hands-on guidance while you build.
How It Works
From kickoff to the buzzer
Step 1
Recruit
Step 2
Register
Step 3
Coach
Step 4
Build
Step 5
Submit
Step 6
Finale
The Three Courts
Three winning categories
Pick the court you’ll play. Strong entries earn an intro to the Adobe account team to take the opportunity forward.
Brand Visibility
Best demo bringing the brand to life and making it impossible to ignore.
Customer Engagement
Best demo deepening how customers connect, interact, and stay.
Content Supply Chain
Best demo streamlining how content is created, managed, and delivered.Judging Criteria
The three attributes of the shot
POWER
Business Impact
How hard the payoff lands for the business and the customer: real results, clear value, a moment that makes the room react.PRECISION
Technology Impact
How clean, real, and on-target the build is: a genuine working demo, well-architected, no mockups or fumbling.X-FACTOR
The Wow
How bold the bet is: an original, ambitious idea that dares to take the shot rather than playing it safe.Prizes
Everyone plays, standouts win
Every Submission
Swag for taking the shot. You played, you get the socks.Finalists
Shortlisted teams earn the next prize tier and the spotlight.3 Winners
One buzzerbeater per category, crowned on Demo Day.